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Research papers

Cross media consumption and adequate media strategies

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.Analyzing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Giordano Giordani, Rolf Müller
June 16, 2004
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Citation

Giordani and Müller (2004a, June 16). Cross media consumption and adequate media strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cross-media-consumption-and-adequate-media-strategies


Research papers

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Manuel Daehler, Rolf Müller
June 16, 2003
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Citation

Daehler and Müller (2003a, June 16). Measuring formats . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-formats-